Can Turntable.fm Survive Its Popularity?
Crowd ControlAs indicated by the screenshot above, people are flooding to Turntable.fm. The service has occasionally put the brakes on new invites, but it seems you can still get in if you’re Facebook friends with someone who uses it.
One problem with these crowds is that in a full room, you can no longer see the needle move when you designate something as Lame or Awesome, giving the impression that one’s vote doesn’t matter. Turntable.fm has already solved a similar issue: It used to take a high percentage of negative votes to skip a song completely, but, as noted by user @Masque, “They weighted the algorithm differently. It now factors in room size nonlinearly.” That means it now only takes 15 or so negative votes in a room of 100 listeners to skip a song, rather than a full 51 percent, which is nice.
Turntable has other scalability issues — like how to fight spam in the chat feed — of which we have admittedly yet to see much — and how to keep its servers running smoothly as hundreds of thousands or millions of new users find out about the service. That’s going to be even harder if it has no money coming in, which leads us to …
MoneyChasen wouldn’t speak about Turntable.fm’s business plan, but it has a few options: It can implement ads; let marketers sponsor branded listening rooms; charge a monthly subscription; and/or charge for points currently earned by DJs for pleasing audiences. Regardless of which way it goes, some people are going to be upset about it, because we like to get free stuff — why wouldn’t we? — and can be annoyed when ads show up where they didn’t used to appear — especially more lucrative audio or video ads.
Missing FeaturesAs it juggles all this other stuff, Turntable.fm is going to have to add new features to stay ahead of copycats.
Chiefly, we would like to see integration with AirPlay or Sonos , somehow. It’s good to listen to Turntable.fm on a computer — but it would be great to be able to listen to it wirelessly over a stereo without resorting to some sort of hack or wire. Of course, the inevitable iPhone app version of Turntable.fm will probably include AirPlay, but developing that would require even more work.
(Also, Turntable.fm’s music search function is still overly broad. It needs separate search options for artist and song, to make music with a common name easier to find.
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Evolver.fm contacted stickybits co-founder Billy Chasen (pictured), whose company created Turntable.fm in part by using investments in its business of making barcode stickers. We asked what he thinks about this sudden expansion.
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