Lcd Tv Price Drop

Video Games Will Drive 3D Mobile Phone Sales for LG and HTC

Nintendo started the mainstream push into glasses free (autostereoscopic) 3D gaming with its Nintendo 3DS system earlier this year. While sales were decent for the device, the price point, hardcore focus and lack of killer app games have failed to replicate the mainstream success of Nintendo DSi. But a strong E3 with top-tier 3D games like the just-released Legend of Zelda: Ocarina of Time 3D and the upcoming Kid Icarus Uprising, Mario Kart 3D, Luigi’s Mansion 3D, Tekken 3D and Super Mario 3D; should help attract a broader audience to the device, especially once Nintendo offers a price cut.

That price drop might come sooner than later, thanks to the launch of Sprint’s HTC EVO 3D . The first glasses free 3D phone for the U.S. retails for $200, which is less than the Nintendo 3DS. And it offers a large selection of 3D games, which Sprint is already using to market the new device to early adopters (a strategy that Apple introduced with its iPhone and which most carriers now follow). Plus, later this summer, AT&T jumps into the 3D game space with the LG Thrill 4G. So Nintendo will be facing a marketing blitz from two of the largest carriers in the U.S. – and these are global phones, so other territories will also have gamers introduced to glasses free gaming and content.

I moderated a 3D Gaming panel at the 3D Entertainment Summit , part of CE Week in New York, where Samir El Agili, General Manager of Gameloft’s Americas Studios, said that these two phones are only the beginning. He said many additional 3D phones are in the works and will be released following these initial two summer launches. Gameloft has a half-dozen 3D games available for the EVO 3D like Asphalt 6, Let’s Golf 2, and N.O.V.A 2: Near Orbit Vanguard Alliance. Gamers can access the Gameloft 3D Store directly from the new phone. The mobile game publisher is also making games for both the Thrill and Nintendo 3DS.

While some have called 3D phones gimmicky, these devices are already commonplace in Asia. And with an influx of new 3D phones entering the market this year, coupled with the Nintendo 3DS, Jim Cameron recently told me that he sees these glasses free devices as being key for the adoption of 3D TVs in the homes. He said autostereoscopic 3D games will be the entry level for most people to 3D. While the technology for big screen glasses free 3D is still further away, small devices like 3D phones and Nintendo 3DS will show off the technology.

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