Diabetic Eye Marketing Kit

North County FYI Datebook

Please send FYI items to fyi.north@uniontrib.com at least two weeks in advance.

Information should be in one paragraph that includes the basic who, what, where and when and a phone number and/or an email address that can be published for more information. Please do not send fliers or links to websites as substitutes for that basic information. FYI is for events that are free or cost a nominal fee. We cannot guarantee that every event will be published. For more listings, see the North County FYI Datebook online at signonsandiego.com.

Events

Encinitas Classic Car Night: See more than 200 cars along the 101 with live music 5:30 to 7:30 p.m. June 16 at Coast Hwy. 101, between D to G streets. Presented by DEMA. Free. Encinitas101.com.

Veterans’ Career & Resource Fair: Open to all job seekers 10 a.m. to 2 p.m. June 17 with 25 employers and networking at the Escondido Public Library, 239 South Kalmia St. For veterans, there will be an employer panel 9 to 9:45 a.m. with interview tips, resume preferences and hiring processes and veteran resources 12-12:30 p.m. on VA Health care, compensation and benefits. Free. (760) 414-3502.

Reins of Life Tournament: A Golf Tournament benefiting Riding Emphasizing Individual Needs & Strengths, aka Reins of Life, a therapeutic riding program, is noon June 17 at the Golf Club of California, 3742 Flowerwood Lane, Fallbrook. reinsprogram.org.

Horse Dressage Show: California Dressage Society San Diego Chapter hosts the first of three in the Summer Show Series 9 a.m. to 4 p.m. June 18-19 at Del Mar Showpark, 14550 El Camino Road, Del Mar. Free. sandiegodressage.com.

Refuel with Chocolate Milk Tour: Information about post-exercise recovery hosted by the National “got milk?” Milk Mustache Campaign with personal trainer consultations, five-minute massages and chocolate milk 9 a.m. to 3 p.m. June 18 at O’Neill Lake, Camp Pendleton Marine Corps Base. milkpep.org.

Fairy Festival: Create a fairy house, make fairy treasures, leave messages on the wishing bush and meet the Fairy Queen 10 a.m. to 1 p.m. June 18 at the San Diego Botanic Garden in the Hamilton Children’s Garden, 230 Quail Gardens Drive. SDBGarden.org

Julian Gold Rush Days: A weekend of entertainment celebrating the discovery of gold in Julian June 18-19 culminating in a Father’s Day Picnic 10 a.m. to 4 p.m. June 19 with performances by Julian Doves & Desperadoes, make-a-craft booths, hayrides, bouncy house, pony rides, vendors and food at Frank Lane Park, Main Street and Farmer Road. There will be a scavenger hunt for the golden nugget, gold panning, train ride and gold tour at Smith Ranch. (760) 765-4758 or juliangoldrushdays.com.

use a diabetic eye identity kit for detailed information

Diabetics need to concentrate on eating healthy foods and exercising regularly. They also need to monitor their blood glucose levels at regular intervals to stay within the approved range. However, in addition to these routines, they also need to adopt another routine that includes regular eye checkups along with checkups for their hands, feet and kidneys. An efficient ophthalmologist can provide a diabetic eye identity kit that provides detailed information about any medical procedure that diabetics might require.

Although some diabetics realize that regular eye checkups are a must due to their diabetic condition, they are either afraid of showing their eyes to any ophthalmologist or might simply not find the time to go in for such checkups. Many diabetics could also be unaware of the importance of regular eye tests and might not even realize the consequences of ignoring their precious eyes. On the other hand ophthalmologists might need to reach out to a lot more people to persuade them to test their eyes at regular intervals. While an advertising blitzkrieg over popular mediums such as radio or tv might work wonders, it might not be affordable for most ophthalmologists. Hence, they might either have to rely on print media for placing their advertisements in prime spots.

Another excellent method of educating diabetics and non-diabetics alike would be to create a diabetic eye marketing kit that could contain brochures and newsletters regarding the current status of diabetes. These kits could then be placed strategically in custom made displays, which in turn could be placed on countertops that witness a lot of foot traffic, such as inquiry counters at clinics or hospitals or even in waiting rooms. These kits can also be sent by direct mail to surrounding neighborhoods to tap larger numbers of people including diabetics and provide them with a general outlook of the positive benefits of regular eye checkups.

Once a diabetic, pre-diabetic or even a non-diabetic patient has enrolled for an eye test, then he or she can be provided with a diabetic eye identity kit after the test. This kit can specifically provide the patient with detailed explanations about any medical procedure such as a laser operation that might be required to repair any damage caused by diabetes. This kit can allay any fears that the patient might have regarding the procedure. It can also provide a professional touch to any eye clinic or eye hospital. Adequate care should be taken to include accurate information in such kits so that patients are not misled or misinformed about any medical procedure. Certain companies have now started offering their services of designing and printing these kits to various ophthalmologists so that they can provide an insight to their patients regarding their medical procedure.

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